How to Make the Most of Your Professional Event Photos
How to Make the Most of Your Professional Event Photos
A professional event photographer can be a great asset to have at your next DC event. But what do you do with all the photos they take? In this blog post, I'll give you some tips on how to use the photos your event photographer gives you to create a lasting visual record of your event.
1. Choose the Best Photos for Your Event Album
When you receive the photos from your event photographer, the first thing you should do is choose the best ones for your event album and share them with guests and vendors. Make sure to pick a variety of shots that capture different aspects of the event, such as the decor, the food, any guest speakers, and the attendees themselves. It may also be useful to place a watermark with your company's logo in one of the corners of each photo so that anyone who sees them knows who put on this great-looking event! (Upon request, the photographer can help with this step)
2. Post on Social Media
When it comes to promoting your event on social media, it’s important to select the right photos for each platform. For example, LinkedIn is a more professional network, so you’ll want to choose event photos that are well-lit and show people networking or seated at tables. Instagram is all about visually-appealing content, so your event photos should be attention-grabbing and colorful. And on Facebook, you can be a bit more casual – people are more likely to engage with event photos that show people having fun and enjoying themselves.
No matter what platform you’re using, it’s important to select high-quality event photos that will entice people to learn more about your event. With the right selection of photos, you can ensure that your event gets the maximum amount of exposure and interest.
3. Use your Event Photos in your Direct Marketing
If you're not using photos from your events in your email marketing, you're missing out on a valuable lead-generation tool. Event photos can create a sense of FOMO (fear of missing out) that will entice potential leads to learn more about your business or organization and its future events. Once they're engaged with your email, you can include a call-to-action that will encourage them to take the next step in a sales process, register for your next event, or even become a donor. Event photos are also a great way to show off your brand in a positive light and build thought leadership. By sharing photos of your team in action, you can demonstrate your company's commitment to excellence and innovation. So if you're not already using event photos in your email marketing, now is the time to start. You'll be surprised at the results!
A professional photographer can take your event from good to great - but only if you know how to use their photos properly. With these tips in mind, you'll be able to create a beautiful visual record of your next event that will be enjoyed by everyone who sees it. And when you're looking for a professional DC event photographer for your next big thing, remember Capitol Hill Photo!
